BOXING DAY, LESS AND LESS POPULAR

The traditional Boxing Day shopping is becoming less and less popular, according to a recent survey conducted by the Conseil Québécois du Commerce du Détail (CQCD).

The amount of spending and the number of Quebecers who planned to participate in the post-Christmas sales decreased. In fact, 27% of Quebec’s adult population (1.8 million consumers) planned to take advantage of post-Christmas sales, compared to 33% (2.2 million consumers) in 2016, and 34% in 2015.

This loss of popularity is due to the growing trend of shopping on the long weekend of Black Friday through Cyber Monday. Indeed, consumers are gradually neglecting Boxing Day to participate in the long weekend of November. According to a CQCD survey, 42% of Quebecers participated in the Black Friday and Cyber Monday sales this year, an increase of 7% over 2016. Quebec consumers prefer to shop during the Black Friday period in order to take advantage of discounts before Christmas.

However, in downtown Montreal, on December 26, the frenzy did not show that Boxing Day was less popular.

About Techni-Connection

Techni-Connection is a reseller of 3 POS softwares in Canada (Yourcegid Retail, VisualTouch, Retail Management Hero), addressing today’s evolutions and needs. New features are constantly added to the systems (Clienteling, eCommerce, Click & Collect, SaaS, Mobile-POS) to match omni-channel strategies and personalizing the customers shopping experience.

Techni-Connection delivers cost-effect IT solutions to companies of all sizes. With its 24/7/365 helpdesk support system, TCI responds quickly and efficiently to customers problems and provides on-site support. Techni-Connection’s strong in-house technical team is also complimented by a network of 150+ certified IT experts across North America.

Sources (articles in French)

Les ventes du Boxing day n’attirent plus les foules – Les affaires

Boxing Day: quelques files d’attente, mais pas de cohue – La Presse