The Future of Retail:
Technology will Personalize
the Shoppers Journey
E-commerce and retail leaders recent acquisitions (acquisition of Whole Foods by Amazon and the acquisition of Jet.com by Walmart) are not only showing that the future of commerce is hybrid, blurring the lines between online and offline engagement, but also that modern commerce is evolving at a great speed.
According to the Modern Commerce Disruption model, the next step would be Extreme Personalization.
What is Extreme Personalization?
Emerging brands will “invest in understanding and developing a deep human connection with every consumer” (see 3 Rounds of Modern Commerce Disruption image).
Shoppers are evolve and act differently over time. Brands will have to adapt their strategies according to their customers behavior. In our increasingly digital world, technology will help us succeed in our personalization strategy. Find below the 3 steps you will need to follow to win Round 3.
Capturing data about your consumers
You need to know everything about your consumers behaviors and their interactions with your brand to plan strategies which will be matched with their needs and expectations. Using a robust omni-channel POS software is key for collecting data about customer shopping habits through their retail journey, online and offline. More details about Clienteling here.
Creating engaging strategies
With all this new information in your hand, you now know their needs, on which channel they are shopping the most, and what kind of content they are interested in. You must convert this data into engaging marketing strategies.
Implementing the strategies
In Surmesure stores, a Montreal based brand specialized in tailor-made suits, clients can make their own suit on a mobile device by choosing patterns, colors, and the shape they want for their clothing. In fact, similar personalization strategies have already been implemented by other brands.
With Augmented Reality (AR) and Artificial Intelligence (AI) technologies, we need to get ready for the next step and completely rethink about our current retail strategies. AR could change forever the physical store by giving the possibility to customers to imagine any products in a real-life setting. Also, AI will improve greatly customer experience by being able to answer to customers requests whenever with online chatbots.
Personalization is the future of retail. We currently only have a small picture of what technology could do to make Round 3 successful. Don’t be late, adapt your current strategies as soon as possible! New technology exists today that could smoothly take you to Round 3.
Techni-Connection is a reseller of 3 POS softwares in Canada (Yourcegid Retail, VisualTouch, Retail Management Hero), addressing today’s evolutions and needs. New features are constantly added to the systems (Clienteling, eCommerce, Click & Collect, SaaS) to match omni-channel strategies and personalize the customers shopping experience.
Techni-Connection delivers cost-effective IT solutions to companies of all sizes. With its 24/7/365 helpdesk support system, TCI responds quickly and efficiently to customers problems and provides on-site support. Techni-Connection’s strong in-house technical team is also complimented by a network of 150+ certified IT experts across North America.
What’s the future of modern commerce? – Martech Today How can AR and AI enhance the retail experience? – MyCustomer What’s the future of Retail and Modern Commerce? – Post on Linkedin by Brian Solis