With changing consumer expectations, retail stores become more than just a place to buy items – they become social gatherings during events.

Here are 3 reasons why you should create events for your customers:

1. Create a community

Organizing an event is above all the greatest way to create real relationships with your customers and create a community following. Meet and chat with your customers during events, you will better understand their expectations, lifestyles, and buying habits … all being crucial information for the success of your business! You can organize different events such as a private sale with promotions for your best customers or an event with a stylist who will provides fashion tips while customers get a manicure and sip a drink! At the event, your store becomes much more than a point of purchase: it becomes a place where people can meet and socialize. Events will also help you build customer loyalty.

2. Create a contact list

Take advantage of events to create and update your contact list – it is a very effective way to build a strong customer base and you can easily follow up with attendees afterwards. For this, do not hesitate to create online registration forms to attend the event to retrieve their details. You can also invite customers to follow you on social media, subscribe to your newsletter or join your loyalty program. Once the event is over, use the contact information to send customers a personalized thank you email to maintain a lasting relationship.

3. Generate more sales

Events help you increase your income. Limited time offers during events are an effective way to increase sales as the sense of urgency encourages customers to buy immediately. Customers can also test products, and this increases the chances of a sale. If customers have enjoyed their experience, they will be more likely to come back.

Whether your goal is to generate leads or make sales on the spot, events are a creative way to bring people to your store and create a customer community.

About Techni-Connection

Techni-Connection is a reseller of 3 POS softwares in Canada (Yourcegid Retail, VisualTouch, Retail Management Hero), addressing today’s evolutions and needs. New features are constantly added to the systems (Clienteling, eCommerce, Click & Collect, SaaS, Mobile-POS) to match omni-channel strategies and personalizing the customers shopping experience.

Techni-Connection delivers cost-effective IT solutions to companies of all sizes. With its 24/7/365 helpdesk support system, TCI responds quickly and efficiently to customers problems and provides on-site support. TCI’s strong in-house technical team is also complimented by a network of 150+ certified IT experts across North America.